Distribution Beats Product in Early Stage
A great product with invisible distribution is a lonely product
In the fast-paced world of startups, the mantra is often "product is king." But in the very early stages, distribution might be the truer king?
You've got a killer idea, a product that solves a real problem, and a team with the chops to build it. Fantastic! But if no one knows you exist, that ingenious solution sits dormant. This is where distribution co…