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Framing Effects: How Presentation Influences LP Investment Choices

Framing effects are an inherent part of the investment process.

Tech&Capital with Sarah's avatar
Tech&Capital with Sarah
Dec 19, 2024
∙ Paid

In the world of private equity and venture capital, LPs face a complex landscape of investment opportunities. While rigorous due diligence is paramount, it's crucial to recognize the subtle yet powerful influence of "framing effects" on investment decisions.

The Framing Effect: Don Draper's Best Ad Pitch & The Power of Framing

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