Gut Feeling Gets Funded
Why VCs Back Ideas They Believe In (Not Just Numbers)?
The VC world is a gamble. You're pouring money into risky startups hoping to hit the jackpot. So, what makes a VC choose one company over another?
Sure, financials and market size matter, but there's a secret weapon: liking the idea. That's right, a gut feeling of connection called cognitive resonance.
Imagine this: You'…