Know Your Backers: Why Understanding VC Firm Structure Matters Before You Pitch

Understanding a VC firm's structure is critical for avoiding disappointment and landing the cash you need.

Illustration by Rebecca Zisser

Here's why understanding VC firm structure is key:

1. Identifying the Decision-Makers:

VC firms are often complex entities with different levels of partners and associates. While everyone might seem enthusiastic during your initial pitch, not everyone has the ultimate authority to commit capital. Understanding the firm's stru…