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LP Club

Seeing Through the Market Cap Mirage

Markets change, new markets emerge and categories redefine themselves

LP Club with Sarah's avatar
LP Club with Sarah
Apr 08, 2024
∙ Paid

The allure of a large market, often measured by the market cap of established players, can be a seductive trap for VCs. But hold on - focusing only on these giants can make you miss the next category leader.

Illustration by Jeremy Enecio

Here's why market cap is just one piece of the puzzle for smart investors:

  • Shifting Sands: Industries are constantly re…

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