The Halo Effect in VC Investing
Don't let a single positive impression unfairly influence an overall assessment of a startup
VCs are constantly bombarded with pitches from passionate entrepreneurs. While a great team and a captivating vision are important, they shouldn't overshadow a critical evaluation of the business itself. This is where a sneaky cognitive bias called the halo effect can wreak havoc on investment decisions.
What is the Halo Effect?
The halo effect describes …