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Words that Win: How to Frame Your Pitch for Funding Success

Speak 'Their' Language

LP Club with Sarah's avatar
LP Club with Sarah
Apr 01, 2024
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Deck nailed, numbers memorized, but still striking out? Fundraising is about more than just what you say. It's how you say it. Here's the secret: framing.

The framing effect is a cognitive bias where people decide on options based  on whether the options are presented with positive or negative connotations  7742252 Vector Art at Vecteezy

Framing 101: It's presenting info to shape how people see it. Examp "The glass is half empty" vs. "The glass is half full." Both true, but the feeling is totally different.

Framing for Founders:

  • Opportun…

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